Shirts, trousers and dresses look the way they do, and are related to different gender, for a reason. Through the subtle language of color and form, they tell us about collective ideals and values.
Clothes used to be one of our most important culture bearers. But they are no longer at the leading edge of change. At Whole Threads we have made it our mission to understand how transformative currents at play changes culture, and thus clothes, in order to develop alternatives… to help embody a different set of collective values.
If we look at clothes from a holistic perspective there is an obvious interconnection between colors, patterns and clothing styles, and developmental processes. This has lead us to redefine the garments we wear and reinstate clothes as true shapers of identity.